Eating Less Beef
Earth and Leaf Editorial - Eating Less Beef
At Earth and Leaf we are absolutely passionate about the world population eating less beef. For example McDonalds uses 35000 cattle a day worldwide. We are fighting to educate everyone on this issue, so this article is a joy to read: Enjoy !
Extract
“I love beef,” says Vlad Luca, 25. But unlike most other self-proclaimed steak lovers, Vlad eats it only four times a year, on designated “beef days”.
The “beef days” phenomenon has been popularised by the brothers John and Hank Green, known collectively as vlogbrothers on YouTube. John, 48, is better known for his YA fiction, including The Fault in Our Stars, while Hank, 45, is a self-described science communicator and entrepreneur.
They have been making videos on their shared channel since 2007, and have more than 4 million subscribers. In June 2024, John posted a video announcing that “an idea inspired by early modern humans” – feast days – had pushed him to commit to eating less beef.
John did not want to give up beef entirely, but he feared the impact of the beef industry on the Paris agreement’s limit of 1.5C of post-industrial global heating and the devastating effects of beef farming on deforestation.
He compared the overconsumption of beef to the “coolness” of tobacco back in the day: “Norms feel permanent, but norms can change and when they do it can be powerful,” he said.
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